As you know I always love creativity. I think that when we grow up we always miss that part in ourselves and we tend to focus more in other parts like...
I love to travel and I always keep things in every of my trips. I usually buy things for my parents (nice things, not the common souvenirs we get in s...
A few weeks ago I watched a documentary on Quest. It was really interesting because it showed how humans behave depending on weather. The documentary ...
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Recently I have been updating some plugins on my other website mariaefmilliner.com. And like always I’m looking for useful plugins that can make my life easier. On the research I found around eight , but know I’d love to talk about about these ones: Digg Digg and Tweet Old Post. Read more
As you know I always love creativity. I think that when we grow up we always miss that part in ourselves and we tend to focus more in other parts like updating information about what we studied (medicine, languages, finance…) but the creativity seems to be missing. And that is a big mistake because as we grow up we need to develop more and more our creative “cavity”. That is amazingly important. With creativity we can think beyond the “normal” thinking an invent things that nobody did before. How do yo think they invented the phone, computers etc? Because all those people tried to develop their creative thinking and as a result of that huge things happened. I would love to propose you some games to develop your creative thinking, and that would be before my today’s recommendation:
Exercise :The Candle
The candle problem or candle task, also known as Duncker’s candle problem, is a cognitive performance test, measuring the influence of functional fixedness on a participant’s problem solving capabilities. The test was created by Gestalt psychologist Karl Duncker and published posthumously in 1945. Duncker originally presented this test in his thesis on problem solving tasks at Clark University.
The test presents the participant with the following task: how to fix a lit candle on a wall (a cork board) in a way so the candle wax won’t drip onto the table below.To do so, one may only use the following along with the candle:
- a book of matches
- a box of thumbtacks
- “Mama quiero ser creativa” is a facebook page developed by a friend of mine that loves advertising. The good thing about this page is that you will find creative thinking you didn’t find before. The images and internal thinking is not just a copy paste. All her post are well written and thought. Here is the facebook page: Mama quiero ser creativa
Some examples of her work:
I recently discovered my passion for SEO. Well it’s not passion, it’s more like a need of knowing what is happening beyond your website. You see your website and you think “omg my website is awesome, good content, nice images, well presented”… but sometimes is not enough because you don’t know how is going to work or the keywords you need to use to make it “rankeable” for Google. Yoast is always a good plugin that will help with your blog or website, creating a good Google search rank. But like always, for me it’s not enough. That’s why I’m going to start learning Google Analytics and Adwords. If you didn’t know you can learn how to use these programs in the same website.
There is a place in Google Analytics called “Learn”. You can start learning with videos and study cases that will help you to understand how to use Analytics and Adwords.
At the end you can always do an exam after paying around 50$. Then if you pass you are Google Certified. And then you can put in your CV that you already have a certificate that says that you know how to use these tools and be a good in SEO.
That is exactly what I’m trying to achieve. Learn about Analytics and then post everything I learnt about in 330 social to show you how is not that difficult and everybody can learn quickly.
Since next week, once or twice a week I’ll be posting content about Google Analytics that it will be shown at the beginning of the website (sorry Twitter you didn’t got upgrade, lol).
Hope all of this it will help you to understand how this tool works and how you can take the advantage and use it improving your Google rank and your sales.
I love to travel and I always keep things in every of my trips. I usually buy things for my parents (nice things, not the common souvenirs we get in shops) to decorate the house. And I also buy things for me and I keep them on my parent’s attic because I don’t have enough space in my rented flat.
But to be honest I have never thought about making a tattoo will all the countries I have visited in my 28 years. It seems cool and it is (at least for me). U.S. citizen William Passman decided in 2006 to do something amazing: tattooed a world’s map on his back. And like a child, he colors all the countries he is visiting since 2006. It seems that he loves America and Europe but Africa and Asia are still quite in the backyard options.
If you want to know more about Will and his adventures just check this link!
A few weeks ago I watched a documentary on Quest. It was really interesting because it showed how humans behave depending on weather. The documentary didn’t show amazing statistics or facts, but it was really informative. It showed how depending on weather we consume more coffee or cider for example. That’s why some brands are always checking the forecast. And I understand that. Why do you want to spend your budget on a rainy day when you need sun? Example for cider. Or why do you want to post ads in the middle of summer when you are hungry for cold weather? Example for coffee.
It’s quite interesting one fact: if the temperature just dropped 2 grades, our behavior changes completely. That’s why sharp brands like Costa Coffee or Stella Artois are using this strategy to create more awareness, revenue and spend fewer budgets.
For example Stella Artois is running and ads campaign that will only appear when there’s a 2-degree rise in temperature above the national average. Anything below, and the advert will not appear. It serves up a scene of handpicked apples with the brewer looking to highlight the cider’s taste at times when people are most likely to impulse buy.
Or for example Costa Coffee When the temperature exceeds 22 degrees an advert for the company’s Ice Cold Costa coffee appears with the strapline “A big fruit boost with an ice cold zing”. Each station-specific advert will then provide accurate information on where commuters can find their nearest cup of Ice Cold Costa from the escalator at the station.So cool!
I wasn’t really aware about Starbucks marketing till I lived in Mexico. In Spain is a well know brand but not as much as a the USA, London, Mexico etc. When you are thinking about Starbucks the first two words that come into your mind are: expensive and delicious. Or at least those are the ones that come into my mind.
Funny thing, (and we don’t have in Spain) where Starbucks is there is always a few brands trying to take some of their clients out. In Mexico we could say Oxxo and Kiosko (even if you can’t compare the quality of the coffee); and some people usually get coffee from these places for a simple reason: they can’t afford Starbucks coffee everyday.
In London the competition is much more equal. We have Costa Coffee and Café Nero (both Italian) trying to reach Starbucks popularity and clients. And to be honest, they are quite close to do it. They offer almost the same of cakes, salads, coffees, iced coffees… with a better price.
We can almost say that the quality among these three brands are quite the same, except from one thing: the individual experience that Starbucks offers and the others brands offer is not the same. When you go to Starbucks you feel like you are the queen. You go there because you can afford it, because you prefer to pay a few pence more and feel the Starbucks power. Because it’s not the same to cross the street with a cup of Starbucks, than a cup of Costa. Because if you go to Starbucks, you are cool.
About how Starbucks creates their ads, we don’t need to make an extensive approach.
- In my opinion it uses Coke’s strategy: happiness, share the joy with your friends and family, be a part of this amazing world.
- They ask for your name when you order and that is for two reasons: First, they don’t mess up and second: they treat you like family calling you for your name.
- It’s also associated with professionals and people that are on the go, and they just have no time to prepare breakfast and need some nice to treat them.
4. They don’t use a formal language. They pretend to be close to everybody. They play it cool.
And about social media
This company has also a long history with social networking sites. In 2008, they have launched one called ““My Starbucks Idea”. This website allows users to submit their creative ideas and thoughts about Starbucks in order to be voted by consumers. After a while they launched a blog called “Ideas in action” which gives updates on the most voted ideas in action. A month later, Starbucks launched another site called “Starbucks volunteer to volunteer” which is a community for collaboration and discussion.
One of my favorite ads is this one:
And here I leave you some videos related with Starbucks experience:
One thing I love to do some nights (when I have time) is to listen to TED talks. They are usually insightful and inspiring and make me feel that human are capable to do great things, be creative and enjoy to the best this world that we share.
In this case I would like to share a Ted Talk related with 5 senses and how human experiment different feelings with their all senses. It’s a nice talk and of course sex is involved! We enjoy it with all of our senses!
The talk starts with the lecturer talking about how he tried to create a different clock for a class. He tried with sunflowers but it wasn’t enough. One of his colleagues used aromatic essences to check the hours! Amazes me the fact of their creativity using sunflowers and aromatic essences are everything less common to check the time. But this guy invention clock has only one wrong thing. Sunflowers only point to the east. So, in this case, the initiative is brave but not efficient. He couldn’t create his dream clock based on sunflowers. He should try with other flowers! Roses, maybe.
Let’s check the talk! Really inspiring