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Ten really cool ads!

Oh yeah... I love them!                       &...

3lauracolemanheels0306a

Do u need grass to check your heels...

Yeah, in two weeks Ascot horseraces will be here and I'll try not to miss it. Yesterday when I was on the train I was reading the newspaper and this a...

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This is all about creativity

For the ones that love creativity, I post three videos of Ted Talks, highly recommended! http://www.youtube.com/watch?v=16p9YRF0l-g http://www.y...

Una Senora cortina

Retro publicidad

Hace unos dias que estuve en casa de mi madre y mirando viejas revistas me encontre con estas joyas de la publicidad. Imperdibles! ...

Politics

Thatcher once described her handbag as the only safe place in Downing Street, and it became a symbol of her style of government.

Thatcher’s series. Chapter 1: Her handbag becomes trend

Everybody knows that Margaret Thatcher was a very tough leader. Her strong character, quick answers and intelligence made us to remember her...

My favourites

Social Trends with Topsy

3 REALLY GOOD TOOLS FOR SOCIAL MONITORING AND METRICS

When I was coming back to London after my holidays in Spain I stopped at the airport to get some cof...

Social Media Strategy

Social Trends with Topsy

3 REALLY GOOD TOOLS FOR SOCIAL MONITORING AND METRICS

When I was coming back to London after my holidays in Spain I stopped at the airport to get some coffee and then I bought Google's handbook ...

What about...?

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Einstein glasses? The new power of Google Glasses

Albert Einstein said that he was so afraid of future technology, because we would become stupid. And step by step we are going towards this ...

Media Training

interview_disasters2

NOT ALL INTERVIEWS ARE THE SAME. 5 tips about how succeed.

  There is only one thing that I dislike more than going for a job interview and that is climbing the ladder to go to my parent’s at...

3 REALLY GOOD TOOLS FOR SOCIAL MONITORING AND METRICS

When I was coming back to London after my holidays in Spain I stopped at the airport to get some coffee and then I bought Google’s handbook of the year related with SEO. I must say that it has being useful so far.

I was reading after social monitoring and metrics and it seems they already knew about Topsy. Topsy is a great tool if you want to know what is happening with your posts, articles, tweets, etc. It tells you instantly about that. In fact I was checking Topsy’s website and they have quite a nice upgrades related with research and channels. Now with you can check a particular link and see how many have been talking about it on the social media channels. Check the article I wrote few months ago about it! 

New Topsy

New Topsy

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As you can see, in the new upgraded Topsy you have a big box to search about the link you want to know about. You can research about a special link, video, picture and also influencers. Everything is pretty much the same. You use a link and then you get the info related with it. For example, to check for links I have used  EL PAIS’ newspaper link related with Corea, and check what it says:

Checking links with Topsy

Checking links with Topsy

 

 

 

 

 

 

 

 

 

 

 

 

On this case you can see that the link has being tweeted around 175 times since it was posted. You can also check the tweets and what they say and the influencers that have been talking about it. This last part it’s really good if you want to quote them on your site, interact with them or create an strategy towards their comments.

topsy3

 

 

 

On this case I clicked on the box called Social Analytics on the main site and I type the name of my website, my twitter acount and a keyword. As I have already known I haven’t tweeted yesterday or today, nobody linked my website and around 25ooo tweets were related with hats. You can also check the top tweet per hours. This is very convenient for interaction! Well done Topsy.

Social Trends with Topsy

Social Trends with Topsy

You can also click on the Social Trends box on the main page to go to trending news that are happening and are being most commented on Twitter. Then you can check the language and decide what to do with it. Reply, create and strategy or also write an article about it. Kudos to you Topsy!

 Social Crawlytics and Fresh Web Explorer

Other social media sites that seem pretty good are Social Crawlytics and Fresh Web Explorer.

Social Crawlytics is a site crawl based competitive social analytics tool that provides page by page social metrics, author popularity and a breakdown of page level shares by social network via a solid UI or API interface. It’s free!

The new doll of the real-time mentions monitoring scene is Fresh Web Explorer. You can compare mentions of your favourite terms found on the internet up to four weeks ago, export the data and combine it with other information from your  tools. My favourite feature is the ability to find mentions of your site that don’t currently link. Awesome!

 

Basic concepts of key metrics in Analytics

 

There are 2 different types of data when we talk about Google Analytics: dimensions and metrics.

Dimensions data is about the characteristics of our users, sessions and actions. It basically describes your data.

Metrics data gives us the quantitative measurements of users, sessions and actions. It basically measures your data. Read more

Six easy steps to Segment Data

When you are on digital marketing and using Google Analytics you always have to have a look at the segment data. Why? Because it does help you a lot to identify what is the best way to create your marketing strategy.

You have different ways to segment your data:

- Sources

- Date and time

- Device

- Marketing channel

- Geography

- Customer characteristics.

By sources we refer to the visits, purchases and revenue. Thanks to this numbers you can check what sources are getting more visits, more purchases and more revenue. With that info you can always tell what is getting more revenue, less revenue and in what part you should get more involved and put more effort.

sources in analytics

sources in analytics

By date and time, this is the day and time our prospects click go the website. What is the main purpose of this? It’s very simple. With this info you can use your budget to put the ads for the days  you think you are going to have more people. And also the time. Maybe for you it’s more convenient to insert and ad or a post at 6pm when you know that people are leaving work and they are more likely to check their phone rather than 11am when everyone is working.

By device. It’s also very important too. With this info you can check what device is used more by potential clients. It can be through a laptop, phone, tablet etc. With this info you can do many things. Most important of all is to check if your website is compatible with mobile devices. For example, my website mariaefmilliner.com is not really compatible with mobile devices. You can see the blog part and the main posts but it doesn’t show the website properly. If you are running a very important business you must be aware of this and create a mobile site that is going to be very functional with the users.Also, once you have this info you can also decide how to write the post, insert ads (maybe you prefer to do it online in a mobile device because you are getting more clicks through it).

 

Devices in analytics

Devices in analytics

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

By marketing channel: Well this is also important because we need to know through what channel we are being contacted. Is it Twitter? Facebook? Vine? We need to know what channels they are using to emphasise the strategy in there. For example if your main clicks are coming through Twitter instead of Facebook you should focus just on this channel rather than spend more energy on Facebook. You have to market smart!

Channels in analytics

Channels in analyt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

By geography: This is a key point in your marketing strategy. Because its not the same if you know that your main clients or clicks are in Mexico rather than Australia. In that case, maybe you will have to redirect your strategy on a different basis. Maybe you prefer to give more importance to spanish language in your website and also orientate your products or at least your advertising in there to mexican culture.

Geography in analytics

Geography in analytics

 

 

 

 

 

 

 

 

 

 

 

 

 

 

By customer characteristics you can check what type of customers are going to your website. If they are new customers or they are repeating customers to help you understand what drives users to become loyal customers.

Customers in analytics

Customers in analytics

 

 

 

 

 

 

 

 

Ten really cool ads!

Oh yeah… I love them!

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6a681eebad5256d0f5a875f33a791f3b
4c843df5b6919683f4dbdc927772b5a8 0a4e35eedc6ac680b2a953f21b7c73a0

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Do u need grass to check your heels for Ascot horserace?

Yeah, in two weeks Ascot horseraces will be here and I’ll try not to miss it. Yesterday when I was on the train I was reading the newspaper and this article got my attention. Basically you can go to Debenhams and there they will have a grass exactly like the one in Ascot for you to check if you need to change your high heels for you not to get stuck in the grass. Isn’t clever? To be honest it’s the best publicity they can get before this amazing event happening on June this year.

It  got the attention of the media, public and also advertising agencies that thought why they didn’t come up with the idea before! This is genius!

http://www.standard.co.uk/news/london/debenhams-sets-up-mini-grass-paddock-at-oxford-street-store-so-racegoers-can-test-out-high-heels-9476927.html

When you translate your content… are you duplicating your pages?

Well, apart from 330social.com I also own other website called mariaefmilliner.com. Because I love hats! I’m the responsible for the content and since I’m translating it to english and spanish, I’m worried about the SEO. I have read that if you duplicate your content you can get penalised by Google. And because many people are saying different things I decided to go for multiple answers and posted a question on LinkedIn regarding this. Let’s see how it goes, I’ll post the answers and the conclusion (if there is one)

SEO

The world in pictures: how and why to build a satellite

I always love to listen to TED talks, they always have something interesting to talk about and I must say I love how people try to increase creativity and  ”give birth” to new things.

Tomorrow I was listening to Dan Berkenstock who tried (and finally did) to create a new device to take satellite pictures with high quality and low cost. He built this machine because the images that satellites gave to us before were too old and also a huge part of the world was not able to get pictured.As you can see, only the part in yellow and red are clearly filmed.

resolution map

At the beginning it seemed quite a challenge but they did it! Let’s listen to him and how he accomplished this! Just only one note. The device is amazing but I’m truly concern about the purpose of it. He says it for his work and for helping the world, but nowadays with all the “spies” around I don’t know if it’s more a spying machine rather than something that is going to benefit us.

Let’s see, time will tell…

http://www.ted.com/talks/dan_berkenstock_the_world_is_one_big_dataset_now_how_to_photograph_it

This is all about creativity

For the ones that love creativity, I post three videos of Ted Talks, highly recommended!

 

Retro publicidad

tampones AmiraLavadora KelvinatorHace unos dias que estuve en casa de mi madre y mirando viejas revistas me encontre con estas joyas de la publicidad. Imperdibles!

El loboanuncio desodorantesecadorpintura ProcolorvinoUna Senora cortinafibra textilspringwall publicidadcigarrillos Kool

Alt: the secret weapon for your images and SEO

Well these days I’m trying to read more and more about SEO as it seems it’s key thing for your website. And of course, if you want a good position on your google ranking you might need to tag the pictures on your blog and website.

I didn’t know that as I usually just write the name of picture down to make it simpler for the reader, but the importance of creating the right name and content for the image seems unmissable for SEO

First of all, there are two parts on this: Alt and Title. The Tittle is the name you give to the picture. On this case I can name this image “mimo” and this name is for you reader to better understand what is going on with the photo.

But when you choose a name for ALT (on this case I can name it exactly the same “mimo”). An this ALT thing is for Google to read the picture too, not only the text, and help you with your Google ranking.

Your Title and Alt text should look like this:

Alt SEO boosting

 

 

 

 

 

 

 

 

A really good tip to use for your ALT text is not always to use the same name for the images (in case you have 5 different mimo’s images for example) and mix up different names. This will help you to boost your page on Google.

How to do it? It’s so simple. If you are using wordpress, as I do you just need to upload a picture and then on the right side you will see image and alt text. Then you can choose what you want to write on the space. Try it out!

alt and tittle seo

 

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