Keep Calm and Carry On was the third in a series of World War 2 posters drawn up by the UK Ministry of Information in order to boost the morale of the...
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If you use Twitter and you are following people that have 25.000 followers I’m sure you think: wow! This person must interact with everyone that’s why he has thousands of followers. Well that’s not true sometimes… There are accounts that only have 500 followers and they interact a lot more than other with hugest followers. How can you know that? With Klout.
Klout is a platform that you can use to know the “score” of your and other accounts on Twitter. Klout is basically the standard for influence. The only thing you have to do is going to Klout.com sign up, link your social media accounts and this platform will give your global score for all your websites (from 0 to 100)
If your score is more than 50 that means that your influence is quite good and your presence on the social media websites is relatively significant. Mine is 58 for example. Rihanna and Justin Bieber among others have a score 100, obviously.
What can you do after knowing these results? Well I’m sure you prefer to follow someone that is quite active on the social media website, a person that retweet, comment, follow your pictures than other one that just opened his account and has a huge amount of followers, but he never interacts with them.
If you have Hootsuite you can also know inmediately all your followers klout score when you click on their profiles. It’s an accurate social media influence score.
If you are on Twitter I’m almost sure you always wanted to know how to get more retweets or at least more attention of your followers.Well here I have one of the best tips to get attention and retweets. It’s just called engagement . The only thing you have to do is create a blog
Well, that is not the only one, you also need content, creative one. Don’t copy paste please! Everybody knows that is the quickest way to refresh your blog but not the intelligent one, because with copied content you only get less attention of Google. These ways are:
I chose my target
This week I decided to talk about “Markerly” platform. I didn’t have to much information about them and I didn’t want to copy paste so, what did I do?
As we can see in this video, the interviewer and his guest talk about the crisis situation and the behaviour of the financial market.
With comedy speech they remind us how the market and the investment bankers behave. Also George Parr uses some examples about how the market changes the name “debts” to make it nicer to the ear.
For example, instead of using the name “debt package” they prefer to use “structured investment vehicle” , because it sounds less risky and easier to sell.
Also Parr uses another example: Bear Stearns (Mortage Company) needed to put in up to 3 billion dollars to keep afloat, so they decided to call their hedge funds with curious names.
Now their hedge funds are called “High grade structured credit strategies fund” and the other “Fund leverage high-end structured credit”. Unbelievable .Even both men; the presenter and Parr were making jokes about those names: “High is a very good name” “Structure is another good word”.
This interview reminds me of Lakoff’s book “Don’t think of an elephant”. In it, Lakoff talks about how governments and financial markets, among others, usually change the name of “bad words” for others than sound better to the ear. Language always comes with what is called “framing.” Every word is defined relative to a conceptual framework. If you have something like “revolt,” that implies a population that is being ruled unfairly, or assumes it is being ruled unfairly, and that they are throwing off their rulers, which would be considered a good thing. That’s a frame.
In those books Lakoff explains to us how the USA government have been using this technic to promote political and economic strategies. And some of them are truly amazing. The art of framing words exists in every country in the world. Speeches, social programs, culture shows are surrounded by the framing art.
Last Christmas I spent few days with my cousin (Laura, 17) and I was amazed how much she knew about social media webs and other apps on the internet. One day we were taking photos and I said to her “oh Laura, this picture is nice, we should upload it on facebook” and my cousin looked at me like “whaaaat!” I was thinking: “Ok maybe facebook is not for her anymore” so I said:”Ok then, tweet it!” And that was worse. She said: “not at all! I don’t like Twitter, if you want I can upload It on tumblr” and my face was like: “mmmm ok, I don’t have any clue of what that is, but do it!”. I was completely speechless. Neither Facebook, nor Twitter was enough for her. So I decided to prove with Tumbrl, I opened an account and on Tumblr I just discovered that this isn’t for me. The idea is not bad. You only share images with good titles and people start to follow you because of the pictures you are publicizing. It shares the same idea with Twitter and Facebook with slight variations. But I’m a Twitter person.
Everybody knows that Margaret Thatcher was a very tough leader. Her strong character, quick answers and intelligence made us to remember her as one of the most important leaders of the last century.
But we are not here to talk about politics, if not about trends. It seems that someone dies some parts of their life remains with us: quotes, books, lifestyle. We can keep several of that Thatcher’s life with us but no one was expected that two weeks after her dead her “handbag” is going to be fashion trend. Read more
Albert Einstein said that he was so afraid of future technology, because we would become stupid. And step by step we are going towards this ‘foolish’ direction. It amazes me that the new meetings in pubs with friends are so impersonal. Instead of having a proper chat everyone is so concerned about twitter, facebook, whatsapp on their phones; and they forget completely the purpose of the meeting. I can’t complain because I do the same thing, and I’m truly worried because years ago I had never thought of being so dependent on the phone and the social web. And to be honest I’m not the worst. Friends of mine can’t stop watching their phones all the time like they are possessed by twitter.
And now Google is working to launch a new invention that is going to revolutionize tech world: the google glasses.
Why do I like House of Cards so much? Well, lately I have watched some shows that I have always wanted to watch, such as Prison Break or The Wire (I highly recommend the first season of Prison Break and all the seasons of The Wire); but none of them have left me with a sweet savour like House of Cards. Maybe it’s because I love political communications or maybe it’s just because the actors and the plot are outstanding. But the truth is the show is truly worth it (You can watch it on Neftlix).
What is the series about? Politics. The lead character Frank Underwood (Kevin Spacey) is a congressman in the United States. He wants to be the next vice president of USA but, for several reasons he can’t achieve it. So he starts to play a strategic game to get his goal. Will he achieve his aim?
Obviously my opinion is totally subjective but I would like to put on the table more details that make this series so special
1. A happy married couple seems to be a long chat that is always too short
Kevin Spacey and Robin Wright: Co stars and married on set. You can see from far that Frank Underwood is a natural strategist. He doesn’t give a false step without knowing which one is going to be the next. His wife Claire (R. Wright) is his accomplice and ally in all , helping him with his goals on several occasions. You can say that both perfomances are exceptional and you can really feel their pressure, fears and thinking.
Rules in political communication: You have to empathise with your public. No matter how good your speech is ,If your supporters don’t believe you, you are done for You are at a dead end. Before everything you should define your own character (character that must be natural more than anything) and emphasize with your public. To begin with, you represent a party so you should believe in their ideals. Everything that comes out of your mouth must be sincere and credible. What a better example than Martin Luther King and his speech “I have a dream” to understand how feeling can move us
2. The truth comes through the eyes
Talk to your public. Frank Underwood directly connects with the audience. How? He talks straight to camera. Though this technique is not usually used on tv, indeed it’s very effective to engage the audience; with this he explains to us his actions. Sometimes he winks at us and we feel that we are his allies. And of course all good things have imitations, and some imitators just came out using this same method. Watch it and tell me… are you convinced? (start from 1’30’’) The method
Political communication rule: Appear honest and everybody will believe you.
3. If we pretend to be something, then why not be what we pretend to be?
Everybody has a vague idea about politics’ complicated world. Everything seems like what it is, but nothing is what is seems. We live the “politics outdoors” but we don’t know about “politics indoors”. Well, in politics, like in life, whoever lives by the sword, dies by the sword. In House of Cards we are indulged with the politics’ strategic games. Double plans; taking one step backwards with the assurance of going five steps forward. Manipulation of people or even killings will make us understand how the politicians are and what they do.
Politics communication rule: Be wise as serpents and harmless as doves.
4. Quoting Maria Jose Canel “Nowadays politics that is not shown in press, doesn’t exist” we can accept that the media is an indispensable element in politics. No matter how much you have done for your community, a city, a family or a person; if it’s not in the media, it seems that you did nothing. Media has the capacity to move masses or even governments. Every politician worth his salt needs a journalist’s good help to filter or anticipate information. Of course Frank Underwood has his own journalist: Zoe. Zoe is a blogger that becomes a known columnist. Zoe wants to scale positions in the media world and that’s why she gives an offer to Underwood that he couldn’t refuse: She is going to filter all the information that Underwood will give to her and in turn she gets a relevant position in the journalism world. Zoe is not going to be aware till the last moment about the magnitude of her role in the USA’s political events. West wing’s show is other good example about how to manage communication into the political circles. (West wing’s show is other good example about how to manage communication into the political circles) . http://elsilenciodelpoder.wordpress.com/2012/04/11/estrategias-de-comunicacion-el-ala-oeste-de-la-casa-blanca/
Political communication rule: Let your actions speak for you and not your words.
5. Don’t do it if it’s not for you. Don’t say it if it’s not true.
House of Cards is a mirror in which we see reflected the human qualities. Love, hate, revenge, ambition all mix on this show, with the purpose of feeling ourselves completely identified with the characters. Not in vain, there is nothing better than to look in the mirror to understand yourself a bit more
Politics Communication Rule: the majority cause of our human relationship problem is the lack of mutual recognition
6.Sometimes the politician confuses oratory with politics.
Oratory accelerated classes. Everybody knows that politicians possess a huge capacity to move, motivate and persuade masses. Some of them have a natural gift to do it but most of them need to be trained to sound convinced to the public. Frank Underwood has this gift that transmits confidence in the whole aspects of his life: love, social and work planes. It goes without saying that all of us must have or at least develop our capacity to show ourselves more confidently, securely and be proud about ourselves.
Communication politics rule: All the human organs get tired sometimes, exceptthe tongue. The one that can’t shut up, doesn’t know how to talk
“El Show de Truman” es una de las mejores películas con las que me he topado últimamente. No poseerá grandes efectos especiales, ni un guión muy elaborado pero el mensaje de la misma es aleccionador. Gira en torno al programa de televisión de reality ”The Truman Show”. Su protagonista, Truman Burbank (Jim Carrey), ha estado frente a las cámaras aún antes de nacer, aunque no es consciente de este hecho. La vida de Truman es filmada a través de miles de cámaras ocultas, las 24 horas del día, y es transmitida en vivo a todo el mundo, permitiendo al productor ejecutivo Christof captar la emoción real de Truman y el comportamiento humano cuando se pone en determinadas situaciones. La ciudad natal de Truman, Seahaven, es un decorado construido bajo una cúpula gigante y poblado por actores de la serie y del equipo, lo que permite a Christof controlar cada aspecto de la vida de Truman, incluso elclima. ¿No les suena al Mito de la Caverna de Platón?
Cuando pienso en nuestra participación en las redes sociales me doy cuenta de que vivimos en un mundo considerablemente parecido al de El Show de Truman, pero a lo grande. Los gigantes, Google, Facebook, Twitter, Youtube encarnan a Christof. Ellos no sólo saben los aspectos más básicos de nuestra vida, como nuestra edad, sexo, nombre o ubicación. Además conocen quienes son nuestros amigos, nuestros gustos musicales,culinarios… si trabajamos o estudiamos o somos ni/nis; nuestros temas favoritos de conversacion, etc. Les estamos brindando una informacion valiosísima. Una información que años atrás las empresas se hubieran matado por tener.
Tu piensas: “Si bueno, pero si publico en Facebook que me gusta la marca Adidas y el perfume Dior… ¿Eso en que afectará mi vida. Si escucho en Youtube musica de Melendi y Justin Timberlake… ¿Qué me puede pasar?
Efectivamente, no te puede pasar nada.O quizá si. Podemos dividir la información que damos en las redes sociales en dos tipos:
Información continente: Nosotros proveemos el continente y las empresas ponen el contenido. ¿A que se refiere esto? Muy sencillo. A la hora de dar likes en Facebook, vas creando un perfil propio sobre tus gustos y personalidad. De hecho está demostrado que con 100 likes que des en Facebook se puede saber que tipo de persona eres . Ahora bien, toda esta información no sólo se queda en Facebook. Muchas empresas utilizan este análisis para tener una estrategia más definida a la hora de enviar promociones, concursos o dar información a compradores o possible público objetivo con un índice de acierto muy alto. Y tienen razón. ¿ Para que voy a gastar 10 minutos hablando con esa señora que sé que no me va a contratar mis servicios, si de antemano puedo saber que aquella otra señora sí está interesada en hacerlo? Traducción: ahorro de costes, tiempo y mayor efectividad. Artículo: Cien me gusta bastan para saber el sexo, raza o ideología de un usuario de Facebook
Información contingente: Nosotros proveemos información que puede ocasionar un suceso desagradable para nosotros mismos o nuestra familia. ¿Como? Todos conocemos a determinadas personas que comentan cualquier aspecto de su vida, familia, suben fotos de lugares en los que se encuentran, de su propia casa, etc. ¿Qué puede suceder cuando haces esto? Que te roben o que secuestren a miembros de tu familia, entre otras cosas. En México está siendo una práctica muy común por parte de bandas de delincuentes. Ellos investigan a través de Facebook la rutina de una persona a lo largo del día, conocen la ubicación su casa (en caso de que suba fotos), dónde trabajo e incluso cuando se va de vacaciones. Es ahí cuando aprovechan y entran a las casas a robar sin encontrarse con ningún tipo de problema. Artículo: Secuestros facilitados por Facebook
Crear un público alienado
Hasta ahora somos “bombardeados” indirectamente por publicidad de marcas que nos gustan o son susceptibles de ganarse nuestro favor. Por el momento nosotros controlamos a las empresas con nuestros likes… Pero ¿qué pasará en un futuro cuando ellas empiecen a controlarnos a nosotros? Apple el ejemplo más claro.
Cuando Steve Jobs fundó a Apple y comenzó a diseñar teléfonos, ordenadores y otros dispositivos, lo tenía muy claro: crear la necesidad en el consumidor. Y lo consiguió. He aquí sus 10 mandamientos:
1.No tienes nada que perder.Es una de las lecciones que Jobs impartió en 2005, durante su célebre discurso en la Universidad de Stanford. Acababa de superar un cáncer de páncreas.
2. Desarrollar tecnología de calidad es importante, pero más aún lo es un gran diseño y la facilidad de uso de los dispositivos.
3. No vivas al compás de otros, actúa. En la década de los noventa, el sistema operativo Windows, de Microsoft, ocupaba más del 90% del mercado de PC. Tras varios fracasos comerciales en este sector, Jobs reinventó el concepto de reproductor digital de música con el iPod.
4. Si no existe un mercado, invéntalo. Lo logró con el iPod, después con el iPhone y, por último, con la tableta iPad.
5. La expectación no siempre se logra con publicidad. Steve Jobs ha logrado crear necesidades de consumo antes incluso del lanzamiento de los equipos, a través de una estrategia basada fundamentalmente en el más absoluto secretismo.
6. No des nada por hecho.Los países emergentes también son mercados interesados en productos de media y alta gama.
7. Busca otras vías para rentabilizar un negocio. Al igual que han hecho tradicionalmente los fabricantes de videoconsolas, aparatos como reproductores digitales y teléfonos móviles pueden generar grandes ingresos a través de la venta de productos asociados (accesorios y, sobre todo, iTunes y la App Store).
8. Busca un enemigo. El primer gran éxito de Apple en el mercado de ordenadores se logró a partir del anuncio publicitario ’1984′, emitido una sola vez, durante la final de la Super Bowl. El spot mostraba a IBM como el ‘Gran Hermano’. Más adelante, Microsoft, Google y Amazon han sido víctimas de severas acusaciones por parte del líder de Apple.
9. Un verdadero líder no necesita una corbata. Steve Jobs vestía siempre vaqueros y una camiseta negra. El respeto lo obtuvo gracias a sus ideas, a su compromiso con la compañía y al grado de exigencia al que sometía a sus empleados.
10. Aprende a delegar. Incluso un icono como Jobs ha sabido rodearse de un equipo preparado para continuar con la labor que él inició. Tim Cook, el nuevo consejero delegado de Apple, ha hecho ya frente a lanzamientos como el iPhone4 y el iPhone4S, presentado esta misma semana.
Para finalizar, os dejo este enlace sobre las 25 redes sociales con más usuarios del mundo y su proyección para los próximos años.
There is only one thing that I dislike more than going for a job interview and that is climbing the ladder to go to my parent’s attic, because I suffer from vertigo. Yes, I’m almost 30 years old and I don’t know how the attic looks. The fact of falling down with no protection terrifies me. It’s almost the same feeling when I go for an interview. You try to prepare yourself for the worst, and for the best. You research about the company, the workers, the future prospects… You also wash and clean your cv with the hope of being the perfect, amazing, unbelievable…. Candidate? No, sir! The perfect, amazing, unbelievable next person to hire! Sometimes you climb the ladder to the sky and other times the ladder just breaks bringing yourself into the sadness of thinking. ”Really? So I dressed up so nice for nothing!” Read more
Keep Calm and Carry On was the third in a series of World War 2 posters drawn up by the UK Ministry of Information in order to boost the morale of the British people by passing on a message from King George VI. The posters were a stark white text on a red background, with the only image on the poster being the royal crown of George VI.
The first two posters, “Your Courage, Your Cheerfulness, Your Resolution will Bring Us Victory” and “Freedom is in Peril” were widely printed and distributed. However, the third poster, which carried the simple message “Keep Calm and Carry On” although printed, was never distributed, as it was intended only if invasion was imminent. Read more
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About 3.30 Social
I created this site with the purpose of writing about my experiences in social media.I have passion for advertising, social media and marketing. Of course I should talk about my other true loves: hats (I'm starting my own company), cycling and films. If you like this content, let's follow each other! Google+
I created this site with the purpose of writing about my experiences in social media.I have passion for advertising, social media and marketing. Of course I should talk about my other true loves: hats (I'm starting my own company), cycling and films. If you like this content, let's follow each other! 
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If you like the content just add me to your social network