When I was coming back to London after my holidays in Spain I stopped at the airport to get some coffee and then I bought Google’s handbook of the year related with SEO. I must say that it has being useful so far.
I was reading after social monitoring and metrics and it seems they already knew about Topsy. Topsy is a great tool if you want to know what is happening with your posts, articles, tweets, etc. It tells you instantly about that. In fact I was checking Topsy’s website and they have quite a nice upgrades related with research and channels. Now with you can check a particular link and see how many have been talking about it on the social media channels. Check the article I wrote few months ago about it!
As you can see, in the new upgraded Topsy you have a big box to search about the link you want to know about. You can research about a special link, video, picture and also influencers. Everything is pretty much the same. You use a link and then you get the info related with it. For example, to check for links I have used EL PAIS’ newspaper link related with Corea, and check what it says:
On this case you can see that the link has being tweeted around 175 times since it was posted. You can also check the tweets and what they say and the influencers that have been talking about it. This last part it’s really good if you want to quote them on your site, interact with them or create an strategy towards their comments.
On this case I clicked on the box called Social Analytics on the main site and I type the name of my website, my twitter acount and a keyword. As I have already known I haven’t tweeted yesterday or today, nobody linked my website and around 25ooo tweets were related with hats. You can also check the top tweet per hours. This is very convenient for interaction! Well done Topsy.
You can also click on the Social Trends box on the main page to go to trending news that are happening and are being most commented on Twitter. Then you can check the language and decide what to do with it. Reply, create and strategy or also write an article about it. Kudos to you Topsy!
Social Crawlytics and Fresh Web Explorer
Other social media sites that seem pretty good are Social Crawlytics and Fresh Web Explorer.
Social Crawlytics is a site crawl based competitive social analytics tool that provides page by page social metrics, author popularity and a breakdown of page level shares by social network via a solid UI or API interface. It’s free!
The new doll of the real-time mentions monitoring scene is Fresh Web Explorer. You can compare mentions of your favourite terms found on the internet up to four weeks ago, export the data and combine it with other information from your tools. My favourite feature is the ability to find mentions of your site that don’t currently link. Awesome!