Einstein glasses? The new power of Google Glasses

Albert Einstein said that he was so afraid of future technology, because we would become stupid. And step by step we are going towards this ‘foolish’ direction.  It amazes me that the new meetings in pubs with friends are so impersonal. Instead of having a proper chat everyone is so concerned about twitter, facebook, whatsapp on their phones; and they forget completely the purpose of the meeting. I can’t complain because I do the same thing, and  I’m truly worried because years ago I had never thought of being so dependent on the phone and the social web. And to be honest I’m not the worst. Friends of mine can’t stop watching their phones all the time like they are possessed by twitter.


And now Google is working to launch a new invention that is going to revolutionize tech world: the google glasses.

Google Glasses is a wearable computer with a head-mounted display (HMD) that is being developed by Google in the Project Glass research and development project, with the mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format, that can interact with the Internet via natural language voice commands. While the frames do not currently have lenses fitted to them, Google is considering partnering with sunglass retailers such as Ray-Ban or Warby Parker, and may also open retail stores to allow customers to try on the device.The Explorer Edition cannot be used by people who wear prescription glasses, but Google has confirmed that Glass will eventually work with frames and lenses that match the wearer’s prescription; the glasses will be modular and therefore possibly attachable to normal prescription glasses.


That means that you don’t even need your hands. With your voice and your eyes you can do everything you want like you are literally ‘wearing’ a computer. Quite handy but at the same time, too dangerous; in fact Virginia state is going to present a motion to forbid the use of those glasses when you are driving. And I have to say…I agree. Car accidents has dramatically increased since the mobile phones came into our lives: choosing music, texting or calling someone were actions that caused lots of troubles when you were driving and that is why in some countries have decided to ban their use while driving. Well done. Link: State Seeks to Ban DIU (Google Glasses)

Now imagine that you are sitting on your car seat with an iPad or tablet in your lap, and you want to do both things at the same: driving and surfing. Quite complicated, but with these glasses you can do the two without being noticed. What a bargain! And what a problem! When you are on the road you should be focused on the road. I don’t think you want to see your live pass through your glasses!

Also Google needs to resolve some problems to launch their glasses successfully:


  1. The new Vogue?

Google needs more than the pure technology to sell the glasses. Why? Because of an important thing: vanity. ‘ Sorry Google but if your glasses are not cool I’m not going to wear them’ As simple as that. That’s why Google is trying to approach fashion with different strategies. One of them was to get the attention of relevant fashion designers like Diane Von Furstenberg to use the glasses and becoming the video viral

Also Google is having meetings with RayBan and other firms to create a new fashionable google glasses.We will see if Google is the new vogue.

2. Apple case: I just need it

Most people are wondering why they should need a new computer in their lives, like the new Google glasses will be. The biggest problem that Google is confronting is that nowadays everybody has a smarthphone  or computer and some of them are tired of the amount of technology in their lives. How can Google break this topic and make the glasses more desirable?

First: I predict the new computer is turning into glasses. So basically one of the concepts that can make you love the glasses, is the power of doing everything without even using your hands and making yourself freer when you have to do  some things at the same time.

Like Steve Jobs said: I don’t trust surveys or focus groups. I created the iPod, iPhone… and I made people to love and want them so badly. That’s why Apple has its success.

Basically the main task that Google needs to succeed in is to make people desire their new glasses so much. And how can you do that? They should work on our feelings and emotions. Link: How Steve Jobs turned design into a necessity

 3. Advertising everywhere


I hope there will be no ads on the Google Glasses as there is in almost every page on the internet now. Imagine yourself trying to take a picture and suddenly an ad comes in your way. That would be so annoying! I don’t know how they are going to combat this issue but they need glasses that  don’t show advertising on them, because on a computer you can easily look away but on the glasses it would be all over your eyes. And trust me, all the companies in the world will pay a lot to have advertisement like this, coming through people’s eyes.

4. Feedback yes, but not  overwhelming


Crowdsourcing can create great products, but when it comes to inventing something that no one has conceptualized before, we need bold visionaries, not naysaying Internet whiners. Not just anyone can design a user interface. Crowdsourcing user feedback at the invisible level–the advanced A/B testing Google does when they test the color blue without us even knowing it–could be integral to fine tuning Project Glass at a number of levels. But at heart, they will need to present us with a most singular vision if they expect any of us to don a pair of glasses, not a hodgepodge of suggestions from the testers.

Which one of us doesn’t have Google Reader, Google Plus? Or uses Google Maps, Chrome? All of them are Google products. Whether or not you’ve been particularly inspired by their design, you can’t argue that their approach hasn’t worked well enough so far on their glasses.

But I have to say it’s has been a while since Google was the first to create a new technology market. Nowadays brands like Apple, Samsung are the kings of “new tech territories”  With Project Glass, Google has the task of designing the interface of our lives, and I can’t imagine a greater challenge ahead of them.

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Maria Eugenia Fernandez Maria Eugenia Fernandez (86 Posts)

Maria Eugenia Fernandez has helped three governorship candidates to get elected in México.She is working in London with different companies in social media and SEO strategies, increasing their engagements and sales. She is also a marketing consultant. You can follow her here or send her an email mariaeugeniafep@330social.com .Google+